With a spring in our steps we’re headed towards Valentine’s Day. Whether or not you’re ‘with’ someone it’s nice to reach out and show you care, and flowers can bring a bit of unexpected magic to this rather grey month.
We covered Bloom & Wild on our blog at Christmas with their amazing letterbox tree (this clever miniature system means our mini tree is now planted out in our garden for next year). We love following the growth of this British company which is bringing design and colour into our lives in a way which feels fresh and unique.
Founded in 2013, this innovative online florist has recently been included in the exciting Bloomberg Business Innovators 2016 list (really worth a gander), which assembles together ‘the people changing how the UK lives, works and thinks’. Quite a feat! For Bloom & Wild it’s all about moving with each month – bringing new colours, tones, scents and inspirations to grow throughout the year and providing opportunities to send flowers without the rigamarole of being ‘in’ to receive them.
For Valentine’s this year Bloom & Wild opted to offer an alternative to the red rose cliché with the ‘Lizzie’ which is inspired by Rose Quartz (a Pantone colour of 2016). Pantone characterise this as a colour with the ability to sooth:
‘As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent’.
This pastel shade is calming and quietly strong and this fits with the sense you get unravelling your ‘Lizzie’ blooms and glimpsing at what they will become. Blush roses are paired with cream lisianthus, pale pink alstroemerias and fragrant eucalyptus to provide you with a very note-worthy floral display… but we’re getting ahead of ourselves!…
The blooms arrive in a slimline box which fits neatly through a letterbox, wrapped beautifully with a gold ribbon, so it feels like a treat from the off. Each flower has a delicate net to protect it meaning unravelling these beauties feels like a calming and indulging ritual allowing you to appreciate each individual stem.
Over the next few days you can enjoy the arrangement filling out as the buds open out- this allows you to enjoy them in full flower for longer and we love that they provide you with a little note on tips on how to arrange and trim the different stems to get the best from your display.
So, if you want some floral fun in your life then we recommend following Bloom & Wild on Twitter or Instagram! On Instagram especially they have a monthly competition using the hashtag #letterboxflowers. Their favourite flower picture wins 3 months of flowers as well as often something very beautiful from a British company they really rate too (it’s essential oil natural Neom candles this month!). All good fun and gets you celebrating the good stuff – bringing colour and nature into your home!
The Lizzie flowers were complimentary but all words and thoughts are ours.