Maze Interior | Tearing Up The Rulebook
One definition of the noun ‘maze’ is a network of paths and hedges designed as a puzzle through which one has to find a way. This helps to sum up the experience of using the playful products from Maze Interiors.
Not, you understand that it is confusing, but rather that their products ask you to interact with them to discover what works best for your home – they don’t come with a rulebook!
Recently Wallpaper Magazine described the brackets as ‘mathematical shelving which allow reconstruction at the drop of a hat depending on the collection of objects on display’. It’s this functional flexibility which future-proofs Maze products in order to maximise their lifespan; a refreshing change to the planned obsolescence we often see with consumer products these days.
Take the brass-coated pythagorus shelving bracket system designed by Gustav Rosen as a case in point. You can arrange them in symmetry, mix and match with different colours or choose how they are hung (there are four options offering visual variety and freedom).
The beautiful glow of the brass coating was a magnet for us here at ecomodernstudios. We wanted to hang these in our grey and concrete kitchen to contrast the stark functionality with warmth and geometric interest. We had fun thinking about how best to hang the brackets and whilst you can buy the shelves from Maze too we chose to make our own using ply offcuts to tie in with existing shelves. Intrigued about the brand behind these playful products we sat down with CEO Lotta De Visscher to talk about the ethos behind this successful Swedish brand.
Hi Lotta, the website states ‘Nature in all its splendour is the greatest inspiration in history. It should be only logical to feel driven to protect it’ but what is it about nature specifically which is inspiring your current designs?
The natural geometrics of nature and the exciting variety of natures own materials are inspiring us right now. We find a lot of inspiration in natures own natural geometrics and patterns. The smartness and self-explication of its lines, curves and solutions. As always we enjoy natures vast variety of natural materials, differing surfaces and exciting colours to inform our work.
The ethos behind the ‘slow produced’ collection is fantastic. Are there household items which have been handed down to you which you treasure?
I think most of us have our old family treasures big or small, like an old single chair or a wooden kitchen table that we really love and cherish. These items are often filled with a lot of personal history, memories and stories that pass down through the generations and don’t we all love quality materials worn smooth by time and use?
Personally I treasure an embroidered pillow made by my grandmother which she used to have on her sofa when I grew up. A colleague treasures a bat armchair from the 1960s handed down from his parents, which has already been upholstered twice, but is an essential at home – it’s all about good warm memories isn’t it?
The pythagorus bracket system allows homeowners to be playful and flexible in how they use Maze Interior products. Much of your storage design follows in this vein – how did this approach come about?
We have always believed that when someone buys a Maze product it immediately becomes theirs to take over and they naturally become co-creators in how they choose to use it, where to put it and how they combine it with other things and furniture in their home. They create their own personal relationship with it. We encourage this as much as we possibly can because when you really add value to our products they become a living part of peoples lives.
If you could sum up Swedish design in 3 words what would they be?
Honest, clever and smart
In the interest of transparency Maze Interiors sent us the brackets for the purpose of photography to accompany this interview.