Busy B | Form & Function
We’re lucky to have a brilliant local shop which picks the very best British kitchenware, stationery and book selections on the market. When we were last there we picked up a few goodies from the Busy B range which we’d been eyeing up for a while as we had a spate of mini-breaks and holidays coming up.
We’re often the people you see emptying everything out of their suitcases, patting themselves down looking for that missing ticket / passport / money with the flushed look of panic on their faces so we resolved to do better this year. Having a dedicated travel wallet for passports, secure pouches for holiday bags and a hard-working small purse are all invaluable for making travelling that bit more relaxed!
Intrigued by this Busy B brand which seems to keep organisation at its core (albeit under a deeply pretty facade) we were lucky enough to have a chat with the Managing Director Kerri Middleton this month. So if you’re a fellow stationery addict then grab a cuppa and read about what makes this British brand tick.
Kerri, why do you think this love affair with stationery is still so strong in this digital age where we can have a calendar on our phone and can be connected instantly via text or email?
I think stationery is about so much more than keeping organised nowadays. With all the different brands, styles and quirky planners not only on the highstreet but online too, there’s something to appeal to everyone. Stationery is more emotional than digital, and notebooks and diaries are much more intimate and personal. The lust for beautiful stationery lives on.
We went to France recently (more to come on that soon) and the above spread REALLY helped us get organised. Leaflets and important paper stored flat in the spotty expanding file, a travel wallet for passports, money and health cards, the little doggy page markers for our holiday reading and guide books… last but not least the really beautiful mini-purse which has a handy front pocket for tickets. We’ve been back from holiday for a month now and this purse has replaced the monolith Ted Baker purse for good. All the materials Busy B use are ethically sourced right back to the paper mill they come from and the pouches and purses are made from faux leather so they’re vegan-friendly too.
In your Busy B collection your designs are very colourful with pretty florals, bunting, dots and animals. How do you decide which new designs to add?
Our designs have to stand out and be very much on-brand, in terms of the Busy B style which gives us our brand identity so market research and trend analysis helps with this. Our USP is to be beautifully organised, so as well as ensuring our designs are beautiful and pretty, our products must have clever features and formats for all the Busy B’s out there. We put a lot of research and design energy into making sure our products are genuinely useful for busy women e.g. the pockets in our family calendar make it easy to find appointment cards, invites or bills just when you need them.
For transparency we bought a number of Busy B items from our local shop and Busy B sent us a few more items for us to try out and photograph as part of this interview.